About

Built by a coach who used it on his own team for a season.

I'm Adam Jackson. Dev by day, grassroots coach by Saturday. Last season, on Springhead U12 Spartans, I ran Trac as a full BETA. We won promotion.

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Grassroots youth football match in progress

The story

Why I built Trac

I'd been coaching grassroots for a few years before I built Trac. Standard volunteer setup: a day job, a young squad, a parent WhatsApp group that wouldn't stop, and a notebook full of half-finished match notes.

I tried the existing tools. TeamStats felt dated. Spond didn't know what FA Full-Time was. Pitchero was priced for clubs with websites and committees, not a dad coaching his kid's team on a Sunday morning. None of them gave me back the one thing I actually wanted, which was a picture of what was really happening across a season.

So I built Trac. The version of the app I wanted to use myself on a Saturday morning, standing on a touchline in the cold, trying to log a goal without dropping the phone. Then I used it. The whole 2025-26 season was the BETA. Every fixture, every training session, every event, on my own team. By May we'd been promoted and I had a season's worth of data that had genuinely changed the way I coached.

What the data did

It didn't just record the season. It changed how I coached.

I went into the season expecting Trac to be a record-keeper. By Christmas it was a decision-maker.

Who should play where. Who plays well with whom. Which combinations need protecting in the first half and which ones can swing a game in the second. Who's quietly carrying a partnership without ending up on the scoresheet. Who deserves credit. Who needs a kick up the arse.

The match reports and previews ended up on the laptop at presentation night. The season archive is the thing the kids and parents will remember. Promotion gets the headline, but it was the weekly data that got us there.

What I believe

The principles behind the product.

Grassroots first

Trac is built for volunteer coaches running one team. Not for Premier League analysts and not for paid club managers.

Plain English

No jargon. No buzzwords. If I wouldn't say it to another coach in the pub, it doesn't ship.

Respect your time

Every feature should save you time. If it adds a click without saving five, I don't build it.

Simple over clever

A simple thing that works on Saturday morning beats a clever thing that needs onboarding. Complexity is the enemy.

Honest always

If a feature isn't ready, I say so. If a competitor does something we don't, I say so. Trust matters more than spin.

Love the game

I coach. I watch. I argue about formations on Tuesday nights. That comes through in everything I build.

Who's behind Trac

Adam Jackson. Dev. Grassroots coach.

That's the whole team. I write the code, I send the support emails, I manage my own team on Sundays. If you sign up and ping me a question, I'll be the one answering it.

I'm based in Willerby, just outside Hull. I work in software during the week and stand on a touchline on weekends. Tuesday nights are training. Saturday mornings are training. Sundays are matches. The 2025-26 season, on Springhead U12 Spartans, was the one where I finally had the data to back up the decisions. Now I'm taking the same approach into the new season, and I want other volunteer coaches to have the same.

Where we are, what we've tracked

Based in Willerby, used across the UK

Trac was started in Willerby, East Yorkshire. Most of the early users are in Hull and the East Riding because that's where I am, but coaches across the UK are running their season on it now. As of May 2026, 27 teams have tracked 246 players, 204 fixtures and 2,192 match events across the 2025-26 season.

I'm not pretending to be a London startup. Trac is a coaching app built by someone who stands on the same pitches you do, in the same rain, looking for the same parent who hasn't replied about Saturday.

Grassroots youth football, kids on a Sunday pitch

If you can't afford it

Grassroots means grassroots. Message me.

The core app is free, forever. Premium is a one-off payment if you want AI match reports and the full analytics suite. No subscription. No renewal. Pay once or pay nothing. But this is grassroots football. I know some volunteer coaches are funding the kit out of their own pocket and even a one-off payment is one too many.

If that's you, drop me a message via contact and I'll comp you premium. Just say the word. And if free does the job and you want to say cheers, you can buy me a new whistle for a fiver.

Message me