About Trac
Built by Coaches, for Coaches
Trac exists because we got tired of the spreadsheets, the WhatsApp chaos, and software that didn't understand grassroots football.
Our Story
Why We Built Trac
We're grassroots coaches ourselves. We've stood on freezing touchlines, chased parents for availability at 10pm on Friday nights, and spent Sunday evenings typing up match reports instead of watching the football.
We looked for football coaching software that could help. What we found was either too complicated, too expensive, or built for professional clubs - not the Sunday league reality.
So we built Trac. Simple tools that solve real problems for grassroots football.
What We Believe
The values that guide everything we build
Grassroots First
We build for grassroots football. Not Premier League clubs with analysts. Real coaches with real constraints.
Plain English
No jargon, no buzzwords, no 'synergising your football operations'. We talk like normal people.
Respect Your Time
Every feature should save you time, not create more work. If it doesn't help, we don't build it.
Simple Over Clever
We'd rather build something simple that works than something clever that confuses. Complexity is the enemy.
Honest Always
We'll tell you if something isn't ready. We'll admit when we get things wrong. Trust matters.
Love the Game
We're here because we love football. That passion shows in everything we build.
What We're Trying to Do
Our Mission
Help grassroots football feel less chaotic, more human, and better run.
Football at this level runs on volunteers - coaches, parents, club secretaries - giving up their time because they love the game. We want to make that easier.
Less time on admin. More time coaching. More time enjoying football with your kids, your mates, your community.
That's it. That's the mission.
Want to Help Shape Trac?
We're always talking to coaches. If you've got ideas, feedback, or just want to chat football - get in touch.